001Peter Alexander
Art Direction Paper Stone Scissors
2025

Across my work with Peter Alexander, I’ve led end-to-end creative development spanning campaign concepts, art direction, design and copywriting. I’ve developed visual systems, directed image and AI-assisted asset creation, shaped tone-of-voice, and delivered motion and catalogue design. Working closely across brand, retail and digital, I’ve helped build a cohesive visual world while also driving day-to-day execution.Creative Directors: Sam Austin & Andrew Majzner
Art Director: Ilan Galanti
Designer: Ilan Galanti


THE MID
SEASON REASON



B2B OOH OR ANOTHER ASSET WITH THE REDUNDANCY & PROMOTION REASONS

SOCIAL 
9 REASONS (3 FOR EACH PHONE - SAME MOTION AS THE START

EDM stuff - the one that Glenn made for frenzy & 20% off

2 OOH STRATEGICALLY PLACED
(USE MELB MOCKUPS FOR THIS AND MAKE IT PERSONABLE TO THAT MOCKUP)



MOTION (HALF AND HALF) 
LEFT SIDE - IMAGES / VIDEOS FROM THAT SHOOT, RIGHT SIDE - THE CAMPAIGN TITLE GRAPHIC. 
THE MOTION PIECE JUST SHUFFLES THROUGH THE DIFFERENT CATALOGUES