moves fluidly between strategy, concepting and crafting.
moves fluidly between strategy, concepting and crafting.
Campaign Development & Identity
2024
The campaign aimed to redefine perceptions of moving into a retirement home, countering the common association with decline. Instead, it positioned retirement years as a time of opportunity and fulfilment. The visual identity was designed to reinforce this perspective with a language that is vibrant, lively, and contemporary ensuring the campaign felt relevant and forward-looking across all touchpoints.
Art Director: Codee McDonald
Designers: Ilan Galanti & Kristopher McDuff