moves fluidly between strategy, concepting and crafting.
moves fluidly between strategy, concepting and crafting.
Campaign Development & Identity
2024
Your World. Your VCE.
The campaign celebrated the idea that embracing your own world isn’t just acceptable, it’s encouraged. The campaign showcased the many ways Year 12 students can build on their strengths and abilities. The visual identity was designed to capture this diversity while communicating in a clear, engaging, and youthful tone.
Art Director: Codee McDonald
Designers: Ilan Galanti & Kristopher McDuff