V Energy
I worked as V Energy Aus / NZ’s social media manager from 2022 - 2023 and was set the task of re-positioning the brand on socials. Whilst most energy drinks are associated with intensity, extreme sports & athleticism, V wanted to occupy a “feel good” space. A space that linked V Energy to that feeling of summer being right around the corner.
Content creation
Copywriting
Animation
Social media managament
Community management
We used V’s existing tongue and cheek tone of voice to create content connected to any form of cultural buzz.
From Mardis Gras to Splendour In the Grass to pop culture events, we aimed to convey excitment and positivity.
We took those themes and ran with them...
The Results:
50k growth of TikTok Australia
4k growth collectively on Instagram channels
Notable positive sentiment increase with loyalty fans on Facebook
A PR campaign that went viral on soical media because of some rough weather...