moves fluidly between strategy, concepting and crafting.
moves fluidly between strategy, concepting and crafting.
Social Campaign Management
2022
I was tasked with repositioning V Energy across digital channels. Unlike most energy drink brands that lean into intensity, extreme sports, and high-performance culture, V sought to carve out a distinctly different space: one that felt lighthearted, uplifting, and inherently “feel good.”
The approach reframed the brand’s online presence, particularly drawing on that anticipatory feeling of summer. We aimed to capture the carefree energy of long days, good company, and that first spark of sunshine after winter. This direction allowed V to differentiate itself from competitors, expand its cultural relevance, and connect with audiences in a more playful, relatable way.
We leaned into V’s existing tongue-in-cheek tone of voice, using it as a springboard to connect the brand with cultural moments and trending conversations. From Mardi Gras to Splendour in the Grass to major pop-culture events, our content strategy celebrated the buzz of the moment. Always framed through V’s playful lens. The goal was to radiate excitement and positivity, positioning V as a brand that doesn’t just keep up with culture, but actively joins the party.
Content Creation/Writing: Ilan Galanti
Social Media Management: Ilan Galanti
4k collective growth on Instagram Channels
Major positive sentiment increase with loyal fans on Facebook
Viral PR/social media campaign